All About It

Carhartt created a long-form commercial / short film profiling Enumclaw, Washington, which ranks among the rainiest towns in America.

The spot allows for quite bit of humor as it captures the personalities of the real residents of Enumclaw, many of whom insist you can spot the tourists because they’re the ones who carry umbrellas. Musically it allowed for a large variety of stringed instruments, including my prized cookie-tin banjo with some Americana stylings from bluegrass to rag to classic rock.